Course Project

Select a publically traded company. Go to the company’s Web site. Try one that you are familiar with—you shop at their store, eat at their restaurants, or wear their clothes.  On their Web site, try to find their annual financial report. Sometimes, these are found under “Investor Relations”.


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  • For the company you selected, analyze your company’s operations and the market in which it operates.
  • Evaluate the EVA, and free cash flow using the firm’s annual report.
  • Analyze the firm’s ROA and ROE.  Explain the difference between the two measures.

 Submission Details: 

  • Submit a 3-4 page Microsoft Word document, using APA style.


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