Managerial Economics Case 2 U se the product listed i n the data file found in case one . You are becoming a n experienced economics researcher . Use that skill to learn about the p roduct ’s market over the last year or two. Focus on economics ; do not get caught up in marketing aspects of the product. You’ll have a chance to do that later in the prog ram. Marketing is the class taken before the MBA Capstone . The Consumer Price Index Trends • Are there trends in the CPI overall not just the product? Change over Tim e • What aspects of the economy may have affected the CPI? Research is Required. Product Applicati on How is consumer behavior changing for the product based on the economy ? What other products would be impacted ? Consider the economic s of the market . Research is Required. Conclusion • Research how businesses reacted to changes in consumer behavior. • Explain it using economic terminology.

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