Consider the corporation you have selected to use in your first three assignments

Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A

  1. Create a
    SWOT analysis
    for the company
    to determine its
    major strengths,
    weaknesses,
    opportunities,
    and threats.
    Weight: 10%
    Did not submit
    or incompletely
    created a
    SWOT analysis
    for the company
    to determine its
    major strengths,
    weaknesses,
    opportunities,
    and threats.
    Insufficiently
    created a
    SWOT analysis
    for the company
    to determine its
    major strengths,
    weaknesses,
    opportunities,
    and threats.
    Partially created
    a SWOT
    analysis for the
    company to
    determine its
    major strengths,
    weaknesses,
    opportunities,
    and threats.
    Satisfactorily
    created a
    SWOT analysis
    for the company
    to determine its
    major strengths,
    weaknesses,
    opportunities,
    and threats.
    Thoroughly
    created a
    SWOT analysis
    for the company
    to determine its
    major strengths,
    weaknesses,
    opportunities,
    and threats.
  2. Based on the
    SWOT analysis,
    outline a
    strategy for the
    company to
    capitalize on its
    strengths and
    opportunities,
    and minimize its
    weaknesses
    and threats.
    Weight: 10%
    Did not submit
    or incompletely
    outlined a
    strategy for the
    company to
    capitalize on its
    strengths and
    opportunities,
    and minimize its
    weaknesses
    and threats.
    Insufficiently
    outlined a
    strategy for the
    company to
    capitalize on its
    strengths and
    opportunities,
    and minimize its
    weaknesses
    and threats.
    Partially
    outlined a
    strategy for the
    company to
    capitalize on its
    strengths and
    opportunities,
    and minimize its
    weaknesses
    and threats.
    Satisfactorily
    outlined a
    strategy for the
    company to
    capitalize on its
    strengths and
    opportunities,
    and minimize its
    weaknesses
    and threats.
    Thoroughly
    outlined a
    strategy for the
    company to
    capitalize on its
    strengths and
    opportunities,
    and minimize its
    weaknesses
    and threats.
  3. Discuss the
    various levels
    and types of
    strategies the
    firm may use to
    maximize its
    competitiveness
    and profitability.
    Weight: 10%
    Did not submit
    or incompletely
    discussed the
    various levels
    and types of
    strategies the
    firm may use to
    maximize its
    competitiveness
    and profitability.
    Insufficiently
    discussed the
    various levels
    and types of
    strategies the
    firm may use to
    maximize its
    competitiveness
    and profitability.
    Partially
    discussed the
    various levels
    and types of
    strategies the
    firm may use to
    maximize its
    competitiveness
    and profitability.
    Satisfactorily
    discussed the
    various levels
    and types of
    strategies the
    firm may use to
    maximize its
    competitiveness
    and profitability.
    Thoroughly
    discussed the
    various levels
    and types of
    strategies the
    firm may use to
    maximize its
    competitiveness
    and profitability.
  4. Outline a
    communications
    plan the
    company could
    use to make the
    strategies you
    recommend
    above known to
    all
    stakeholders.
    Weight: 10%
    Did not submit
    or incompletely
    outlined a
    communications
    plan the
    company could
    use to make the
    strategies you
    recommend
    above known to
    all
    stakeholders.
    Insufficiently
    outlined a
    communications
    plan the
    company could
    use to make the
    strategies you
    recommend
    above known to
    all
    stakeholders.
    Partially
    outlined a
    communications
    plan the
    company could
    use to make the
    strategies you
    recommend
    above known to
    all
    stakeholders.
    Satisfactorily
    outlined a
    communications
    plan the
    company could
    use to make the
    strategies you
    recommend
    above known to
    all
    stakeholders.
    Thoroughly
    outlined a
    communications
    plan the
    company could
    use to make the
    strategies you
    recommend
    above known to
    all
    stakeholders.
  5. Assess
    efforts by this
    corporation to
    be a
    responsible
    (ethical)
    corporate
    citizen and
    determine the
    impact these
    efforts (or lack
    thereof) have
    on the
    company’s
    bottom line.
    Provide specific
    examples to
    support your
    response.
    Weight: 10%
    Did not submit
    or incompletely
    assessed
    efforts by this
    corporation to
    be a
    responsible
    (ethical)
    corporate
    citizen and
    incompletely
    determined the
    impact these
    efforts (or lack
    thereof) have
    on the
    company’s
    bottom line. Did
    not provide
    specific
    examples to
    support your
    response.
    Insufficiently
    assessed
    efforts by this
    corporation to
    be a
    responsible
    (ethical)
    corporate
    citizen and
    incompletely
    determined the
    impact these
    efforts (or lack
    thereof) have
    on the
    company’s
    bottom line. Did
    not provide
    specific
    examples to
    support your
    response.
    Partially
    assessed
    efforts by this
    corporation to
    be a
    responsible
    (ethical)
    corporate
    citizen and
    incompletely
    determined the
    impact these
    efforts (or lack
    thereof) have
    on the
    company’s
    bottom line. Did
    not provide
    specific
    examples to
    support your
    response.
    Satisfactorily
    assessed
    efforts by this
    corporation to
    be a
    responsible
    (ethical)
    corporate
    citizen and
    incompletely
    determined the
    impact these
    efforts (or lack
    thereof) have
    on the
    company’s
    bottom line. Did
    not provide
    specific
    examples to
    support your
    response.
    Thoroughly
    assessed
    efforts by this
    corporation to
    be a
    responsible
    (ethical)
    corporate
    citizen and
    incompletely
    determined the
    impact these
    efforts (or lack
    thereof) have
    on the
    company’s
    bottom line. Did
    not provide
    specific
    examples to
    support your
    response.
  6. Develop an
    executive level
    Power Point
    presentation
    with 8 -12 slides
    with speaker
    notes and
    appropriate
    graphics or
    professional
    video.
    Weight: 35%
    Did not meet
    the presentation
    requirements of
    length (8 to 12
    slides with
    speaker notes
    or video).
    Insufficient
    presentation at
    executive level
    (minimum
    slides, no
    speaker notes,
    or video).
    Partial
    presentation at
    executive level
    with incomplete
    speaker notes
    and graphics or
    video.
    Satisfactorily
    presented an
    executive level
    presentation
    with speaker
    notes, graphics
    or video.
    Thoroughly
    presented an
    executive level
    presentation
    with speaker
    notes, graphics
    or video.
  7. 3 references
    Weight: 5%
    No references
    provided
    Does not meet
    the required
    number of
    references; all
    references poor
    quality choices.
    Does not meet
    the required
    number of
    references;
    some
    references poor
    quality choices.
    Meets number
    of required
    references; all
    references high
    quality choices.
    Exceeds
    number of
    required
    references; all
    references high
    quality choices.
  8. Clarity,
    writing
    mechanics, and
    formatting
    requirements
    Weight: 10%
    More than 8
    errors present
    7-8 errors
    present
    5-6 errors
    present
    3-4 errors
    present
    0-2 errors
    present

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