Complete 6 pages APA formatted article: The Global Influence of the Korean Wave.

The entire globe was following China’s way and when Hanliu went international as popular culture, it became referred to as The Korean Wave or Hallyu. Ever since, The Korean Wave has become popular culture, attracting scholars and researchers aiming at explaining the reason as to why the culture gained popularity so fast and how it has been influencing the globe. This research paper will analyze the now powerful Korean Wave with regards to its [global] influence of advancing world unity and acceptance of Korean sentiments emanating from its cultural exports through a microeconomic approach that perceives foreign expansion as part of international trade.

South Korean pop, popularly known as K-pop, is one of the most influential aspects of Korean popular culture. As the 21st century set in, K-pop became popular in Asia with artists such as BoA selling above one million copies of her album in Japan, Taiwan, Manila, and other nations in Asia. The scope expanded as the Korean Wave spread to North America Eastern Europe and most Muslim nations. This time, there were TV dramas and series in addition to K-pop. In Europe for instance, the period 2000 to 2009 saw Korean TV screenings attracting about half a million viewers per show.

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The biggest boost to K-pop however was the onset of Information Technology, which saw social networks and media websites such as YouTube grow. These have been the biggest boosters of South Korean popular culture. Today, the culture has gone viral. extending beyond Asia into Europe, America, the Middle East, and Africa. As statistics have it, the state hosted over twelve million tourists in 2013 alone. Additionally, researchers estimate that Hallyu has over 10 million fans all over the world (Jin-hai n.p.).

Recently, artist Psy’s Gangnam Style music video hit an all-time viewing record of over 1 billion views on the YouTube channel. The record is attributed to the embracing of K-pop by fans from all over the world. Additionally, Psy’s success has attracted international artists into the Hallyu in that western artists are now more interested than ever in collaborating with K-pop artists.

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