Competing Logistics Objectives

This unit’s readings on logistics, CRM, and procurement areas reveal multiple and often competing objectives. Identify a supply chain example and evaluate how effectively the organization has balanced these competing objectives. 


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Use your Supply Chain Logistics Management text to complete the following:

  • Read Chapter 1, “21st Century Supply Chain,” pages 1–27.
  • Read Chapter 2, “Logistics,” pages 28–53.
  • Read Chapter 3, “Customer Relationship Management,” pages 54–78.
  • Read Chapter 4, “Procurement,” pages 79–95.

Use the Capella University Library to read Gopal and Thakkar’s 2012 article, “A Review on Supply Chain Performance Measures and Metrics: 2000–2011,” from International Journal of Productivity and Performance Management, volume 61, issue 5, pages 518–547.

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