Competency In this project, you will demonstrate your mastery of the following competency
SWOT Analyses From Sales and Marketing Strengths Weaknesses Sales Hi gh referra l ra te from exi s ti ng cus tomers to thei r fri ends I dea ti on for new progra ms frequentl y conducted wi th empl oyees Ongoi ng i mpl ementa ti on of empl oyee l ea rni ng a nd growth Li mi ted reta i l network for redempti on of l oya l ty rewa rds /poi nts Hi gh turnover of s a l es tea m Communi ca ti on of new products not s trea ml i ned Li mi ted di vers i ty of ma rket s egments Marketing Hi gh retenti on of exi s ti ng cus tomers / members hi ps Hi gh uti l i za ti on of a l l members hi p progra ms Hi gh cus tomer s a ti s fa cti on a mong exi s ti ng members Zero wa i t ti me for cus tomer s ervi ce Annua l bra nd a na l ys is /res ea rch Sl ow devel opment of di gi ta l content crea ti on/pos ti ng Low enga gement of cus tomers through s oci a l medi a Low bra nd i m a ge of l oya l ty progra m wi th potenti a l cus tomers Hi gh turnover of ma rketi ng tea m La ck of focus on di vers i ty i n compa ny a nd wi th cons umer groups Opportunities Threats Sales Ca ptures new ma rket s egments tha t ha ve previ ous l y not a dopted bra nd Seeks s tra tegi c pa rtners hi ps to i mprove l oya l ty poi nts redempti on opti ons Expl ores communi ty -ba s ed orga ni za ti ons tha t i denti fy wi th di vers e cons umer groups I denti fi es new product devel opment opportuni ti es for di vers e cons umer groups Expl ores s uppl i ers for s us ta inable pa cka gi ng for products I ncrea s ed s ha rehol der des i re to i nves t i n di vers e compa ni es I ncrea s ed pres s ure from s ha rehol ders to i ncrea s e di vers i ty i n workforce I ncrea s i ng cos t of a dmi ni s teri ng poi nts for l oya lty progra ms I ndus try pres s uri ng c ompa ni es to us e pos t -cons umer recycl ed pl a s ti cs I ncrea s ed col l a bora tion of cons umer products compa ni es Marketing Hos ts focus groups wi th di vers e cons umer groups for product i nput Devel ops ca us e -rel a ted ma rketi ng l oya l ty progra m for poi nts redempti on opti ons Redes i gns a l l ma rketi ng us i ng gl oba l l oya l ty ma rketi ng a gency I ndus try l ea der/competi tor i ncrea s i ng i ts focus on di vers i ty i n ma rketi ng/s oci a l medi a Trend towa rds decrea s ed e nvi ronmenta l i mpa ct of cons umer products I ncrea s ed cons umer des i re to s ee compa ni es focus ed on phi l a nthropy