COMPANY REPORT:COMPANY,INDUSTRY AND ECONOMIC ANALYSIS ASSIGNMENT

Criteria Ratings Points Business Description 30 to >27.0 pts Advanced Major business description aspects important to the firm’s valuation are thoroughly and accurately described. 27 to >24.0 pts Proficient Most of the major business description aspects important to the firm’s valuation are discussed, but some are missing or vague. 24 to >0.0 pts Developing Some or more of the business description aspects important to the firm’s valuation are missing, or inadequately discussed. 0 pts Not Present 30 pts Industry and Trends 20 to >17.0 pts Advanced Key industry characteristics and trends are adequately discussed. 17 to >16.0 pts Proficient Key industry characteristics and trends are discussed, but some are less than adequately discussed. 16 to >0.0 pts Developing Some or most key industry characteristics and trends are missing and/or inadequately discussed. 0 pts Not Present 20 pts Economic Outlook 20 to >17.0 pts Advanced Key economic indicators are discussed and properly associated with the firm’s outlook. 17 to >16.0 pts Proficient Key economic indicators are discussed and but not correctly associated with the firm’s outlook. 16 to >0.0 pts Developing Key economic indicators are missing and/or not properly associated with the firm’s outlook. 0 pts Not Present 20 pts Word Limit Met 10 to >9.0 pts Advanced The 10 page limit was fully met. 9 to >7.0 pts Proficient Student wrote less than the minimum, but more than 8 pages. 7 to >0.0 pts Developing Student wrote less than 8 pages. 0 pts Not Present 10 pts Proper Spelling, Grammar, APA 10 to >9.0 pts Advanced There were no more than two spelling, grammar, or APA errors. 9 to >7.0 pts Proficient There were three spelling, grammar, or APA errors. 7 to >0.0 pts Developing There were four spelling, grammar, or APA errors. 0 pts Not Present 10 pts Number of Sources Used 10 to >9.0 pts Advanced Student used at least 6 appropriate references. 9 to >7.0 pts Proficient Student used only 4 or 5 appropriate references. 7 to >0.0 pts Developing Student used less than 3 appropriate references. 0 pts Not Present 10 pts Total Points: 100 Company Report: Company, Industry and Economic Analysis Grading Rubric | BUSI534_D02_202130

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