communication specialist at Estee Lauder Companies

You work as a communication specialist at Estee Lauder Companies. Think about the economic and social challenges we have experienced in the last few months. What adjustments should your organization make to be sustainable during these challenging times?  

This is an individual paper, please write a 3-4 page (single-spaced) internal proposal to address these concerns.  Decide on your target audience and orient your proposal towards them. Use a memo format. Remember to include headings such as the introduction, background, solution, and recommendation. Use subheadings if applicable. Be creative in your response. If your group prefers, you are welcomed to change the name of the company.

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You can use the following sample as a guide: Internal Proposal Sample (PDF)

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Rubric

Business Proposal Rubric 100

Business Proposal Rubric 100
CriteriaRatingsPts
This criterion is linked to a Learning OutcomeFormat20 to >15.0 ptsExcellent• Proper headings, spacing, paragraph breaks, and margins.15 to >10.0 ptsGood• Good headings, spacing, paragraph breaks, and/or margins with minor errors.10 to >5.0 ptsFair• Inconsistent headings, spacing, paragraph breaks, and/or margins.5 to >0.0 ptsUnacceptable• Incorrect headings, spacing, paragraph breaks, and/or margins0 ptsNo Submission• Author did not include a submission.20 pts
This criterion is linked to a Learning OutcomeContent & Organization40 to >30.0 ptsExcellent• Fully developed background information, solution and recommendation. • Logically developed paragraphs, comprehensive content, and effective transitions.30 to >20.0 ptsGood• Mostly developed or supported background information, solution and recommendation. • Fairly effective use of transitions.20 to >10.0 ptsFair• Partially undeveloped or supported background information, solution and recommendation. • May use questionable transitions.10 to >0.0 ptsUnacceptable• Unfocused ideas, ineffective paragraphs, incorrect content, and/or non-existent transitions.0 ptsNo Submission• Author did not include a submission.40 pts
This criterion is linked to a Learning OutcomeSpelling & Grammar20 to >15.0 ptsExcellent• Varied and effective sentence structure; concise, clear, courteous, and correct language15 to >10.0 ptsGood• Minor errors in sentence structure, spelling, and/or word choice.10 to >5.0 ptsFair• A moderate number of errors in sentence structure, spelling, and/or word choice.5 to >0.0 ptsUnacceptable• Poor sentence structure, incorrect word usage, several misspelled words, and/or discourteous language.0 ptsNo Submission• Author did not include a submission.20 pts
This criterion is linked to a Learning OutcomePunctuation20 to >15.0 ptsExcellent• Evidence of careful proofreading. Errors do not interfere with comprehension and do not negatively influence the reader’s perception of the writer.15 to >10.0 ptsGood• Minor errors that may interfere with comprehension or may negatively influence the reader’s perception of the writer.10 to >5.0 ptsFair• A moderate number of errors that may interfere with comprehension or may negatively influence the reader’s perception of the writer.5 to >0.0 ptsUnacceptable• Frequent and serious errors that significantly interfere with comprehension and negatively influence the reader’s perception of the writer.0 ptsNo Submission• Author did not include a submission.20 pts
Total Points: 100

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