Business Intelligence & Data Mining

Assignment 2


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Business Intelligence & Data Mining

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Focus: in this project, each student is required to produce a detailed, in-depth document describing a proposed solution (Business Intelligence & Data Mining Solution) for an existing small-to-medium business (or virtual company) seeking an implementation of a BI solution to fulfil their business objective(s).


  1. A final project report

– Can also be structured as an SRS document (Systems Requirements Specification).

Even though, you are not required to submit the final product (BI Solution) as fully functional and working product, it is important to describe the specifications, concepts (models) and technologies involved to implement the proposed system. You are not required to specify or describe in-depth the programming environment (language), however, general understanding of this aspect of the solution is accepted.

Below are further general guidelines and the options which you may consider for your Project. Choose one, and only one.

  • Selection of a Company (organisation):

Requirement: Select an existing small-to-medium business/organisation (or virtual company) seeking an implementation of a BI solution to fulfil their business objective(s), and report on the specifications of the Case and the proposed solution in a detailed document (report).

If you are looking for more directions, then I suggest the following approaches:

  • You may wish to implement a solution for customer relationship management system in a small company (must be novel/original).
  • Text mining / text analysis /data mining solution for a small business.
  • Data warehousing and BI solution for a small business.
  • You may wish to implement a solution for an invoicing system in a company (must be novel/original).
  • You may want to proceed with a data driven approach that is to look at raw data for inspiration. In the big data era, there are now many interesting open data on the Web, e.g. check sites like

Is there anything interesting you can do with the data? Some suggested examples are:

  • Web-based crime visualisation application with crime details stored in DB;
  • Web-based real estate project with real estate data stored in DB; clinic management system project with patient and doctor etc… details in DB.

• There are even more exciting ideas at .

  • Task

A final project report; MUST include the following:



-The business case

-Business requirements: (business objectives, technical requirements, assumptions)

-Proposed solution overview:

  • BI’s solution overview
  • how is this solution relevant to the company?
  • what and how will it achieve the business objectives
  • originality, qualities
  • constrains and assumptions

-Components (Data items, functional and system requirements)

-Models / Concepts / technologies

  • Describe in detail the models, concepts or technologies involved in the proposed solution.

– Implementation specifications of the proposed solution

  • General description of how the solution will be implemented in the existing (or virtual) company/organisation (*hint: the company might have multiple existing systems and software in use). Must show a clear understanding of the complexities and challenges that might occur and how to overcome it (apply knowledge learnt from previous case studies. *hint tutorial case studies Qs&As)

-Reference list


This is not a task which can be completed simply by gathering information from the internet. Original thinking is required, demonstrating sound reasoning and rational assumptions to support your proposed solution. Inspirations from other case studies are encouraged, however, originality is a requirement.

Attention is drawn to the University’s policy on plagiarism. Note also that marks will not be awarded for information taken directly (copy/paste) from the internet, even if it is referenced.

The report must be set out as a formal technical report, in word .doc or .pdf file format, and it will be marked as such.


Use font: Arial or times new roman; size: 12; double spacing; CDU Harvard referencing, in-text citation.

-The end –Marking criteria

Marking Criteria

Your work will be assessed based on the successful completion of the components as follows.

IntroductionSubject KnowledgeSupporting MaterialReport Presentation
High DistinctionIntroduction written to an excellent level, provides an exceptional understanding of the situationThe deliverabledemonstrated knowledge of the previous units byintegrating major andminor concepts into the solutionAll relevant information wasObtained and all information sources were valid. Analysis and design considerations were well supported by theinformationExcellent presentation of report. It was well organised and clearly written. The underlying logic was clearly articulated and easy to follow. Words were chosen that precisely expressed the intended meaning and supported reader comprehension. Diagrams or analyses enhanced and clarified presentation of ideas. No grammatical or spelling error
DistinctionIntroduction written to a good level, provides a good understanding of the situationThe deliverabledemonstrated knowledge of the previous units byintegrating major concepts into the solutionGood information was obtained, and most information sources were valid. Analysis and design considerations were mostly supported by the informationGood presentation of report. It was organised and clearly written for the most part. The underlying logic was articulated and, but some can be difficult to follow. Diagrams or analyses were consistent with the idea. Minor grammatical or spelling error
CreditIntroduction written to a competent level; sufficient situation analysis was providedThe deliverabledemonstrated some knowledge of the previous units byintegrating some concepts into the solution but some are irrelevantSufficient information was obtained, and some sources were valid. Analysis and design considerations were mostly supported by the informationCompetent presentation of report. It was somewhat organised in most parts. The logic was difficult to follow. Diagrams or analyses were somewhat irrelevant. Some grammatical or spelling error
PassIntroduction written poorlyThe deliverabledemonstrated very little knowledge of the previous unitsInsufficient information was obtained and/or sources lack validity. Analysis and design considerations were not supported by the information collectedPoor presentation of report. The deliverable lackedoverall organization. The reader had to make considerable effort to understand the underlying logic and flow of ideas.Diagrams were absent or inconsistent with the text.Grammatical and spelling errors made it difficult for the reader to interpret the text in places.
FailNo introduction presentThe deliverable did notdemonstrate knowledge ofthe previous unitsVery little information was provided and none of the sources were valid. Analysis and design considerations were not supported by the information collectedVery poor presentation of the report. General structure was not present and a lot of grammatical and spelling errors. No diagrams present or not relevant to the idea.

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