Business Intelligence & Data Mining

4000 words limit 

Focus: in this project, each student is required to produce a detailed, in-depth document describing a proposed solution (Business Intelligence & Data Mining Solution) for an existing small-to-medium business (or virtual company) seeking an implementation of a BI solution  to fulfil their business objective(s). 

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Below are further general guidelines and the options which you may consider for your Project. Choose one, and only one. 

·      Selection of a Company (organisation): 

Requirement: Select an existing small-to-medium business/organisation (or virtual company) seeking an implementation of a BI solution to fulfil their business objective(s), and report on the specifications of the Case and the proposed solution in a detailed document (report).  

If you are looking for more directions, then I suggest the following approaches:

Ø  You may wish to implement a solution for customer relationship management system in a small company (must be novel/original).

Ø  Text mining / text analysis /data mining solution for a small business. 

Ø  Data warehousing and BI solution for a small business. 

Ø  You may wish to implement a solution for an invoicing system in a company (must be novel/original).

Ø  You may want to proceed with a data driven approach that is to look at raw data for inspiration. In the big data era, there are now many interesting open data on the Web, e.g. check sites like

Is there anything interesting you can do with the data? Some suggested examples are:

Ø  Web-based crime visualisation application with crime details stored in DB;

Ø  Web-based real estate project with real estate data stored in DB; clinic management system project with patient and doctor etc… details in DB.

• There are even more exciting ideas at .

·      Task 

A final project report; MUST include the following: 



-The business case

-Business requirements: (business objectives, technical requirements, assumptions)

-Proposed solution overview: 

ü  BI’s solution overview 

ü  how is this solution relevant to the company? 

ü  what and how will it achieve the business objectives   

ü  originality, qualities 

ü  constrains and assumptions

-Components (Data items, functional and system requirements)

-Models / Concepts / technologies 

ü  Describe in detail the models, concepts or technologies involved in the proposed solution.  

– Implementation specifications of the proposed solution

ü  General description of how the solution will be implemented in the existing (or virtual) company/organisation (*hint: the company might have multiple existing systems and software in use). Must show a clear understanding of the complexities and challenges that might occur and how to overcome it (apply knowledge learnt from previous case studies. *hint tutorial case studies Qs&As)

-Reference list 

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