business analysis Paper

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The study revealed that the new e-commerce platform of Quill sells technologies and services required for establishing a new website independently. The major eight factors are ubiquity, universal standards, global reach, richness, information, density, interactivity, personalization and social technology. Considering the ethical aspects and other customer requirements it is strongly recommended that should develop the platform in different language to cater to a mass segment.

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Staples Inc.

is regarded as one of the largest office items providers, which owns about 2000 stores in more than 25 world countries (“About us”). It is engaged in selling machines, furniture and other supplies for offices. In 1998, the company acquired Quill Corporation for expanding business. Quill Corporation sells products including office machines and furniture, along with school items. In 2001, Staples decided to integrate its website with that of the subsidiaries, which is how had come into existence (“About us”).

Quill is a subsidiary of Staples Inc, which has already entered into e-commerce business in 2001 by way of providing office items to customers. However, Quill under the governance of Staples Inc has established a new online shop on 2nd May, 2014 (“ opens an e-commerce technology shop”). Being unsatisfied with the limited sells of office supplies, serves all requirements of small sized businesses while operating e-commerce sites through the new online shop. The company has engaged its customers through digital marketing (“Quill.

com opens an e-commerce technology shop”). has an established e-commerce business, where it sells office requirements like, furniture, machines and essential items, which are required in schools and colleges (“ opens an e-commerce technology shop”).

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