BSBA Integrative Project

Discussion 1: The material in this module tells us that many companies place disproportionate emphasis on the financial perspective at the expense of the other three perspectives.Give an example of an organization you are familiar with from previous coursework, the news, or personal experience in which this has been the case. What were the results of this focus on the financial perspective on customers and other stakeholders? Be as specific as you can and give concrete examples.Discussion 2: Can you think of any organizations that do not have relevant “customers” to take into consideration? If there are such organizations, how are they different from other organizations where all parts of the BSC operate equally? Discussion 3: Organizations are complex systems with multiple stakeholders. Sometimes the interests of various stakeholders can conflict.For your initial post to this discussion, please give an example of a business process where the interests of two (or more) stakeholders are in opposition.Discussion 4: The home page of this module identifies several measures of the learning and growth perspective, such as •Real-time availability of accurate customer and internal process information to front-line employees •Ability to launch new products •Ability to create more value for customers •Ability to penetrate new markets •Alignment of employee incentives with overall organizational success factors •Rates of improvement in critical customer-based and internal processes Consideration of these measures reveals that it can be difficult to quantify these factors. For your first posting in this Discussion, identify one specific example of a measure of learning and growth measure that you feel could be critical to an organization, but difficult to measure.

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