Brief Description

All students will present the opportunity they have researched in units 4 and 6. This will include the business idea, how it fulfills a need for consumers, demographic and psychographic information of the target markets, the viability of the business from a social and financial point of view, and the growth potential of the business.

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Brief Description
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Prepare a paper that will be your script for your pitch and. Each paper should include an introduction, reccommendations and conclusion explaining the product or service and the decisions you made to include items within the script., should be 2-3 pages (double spaced), 2.54 cm margins (the default on MS Word), and 12 pts size . The paper should follow the APA guidelines for format and citation. In your assignment you should:

Identify the problem the venture will address and its scope.

Support claims about the problem with appropriate sources, including at least three academic sources such as books, juried articles found in the YU library.

Demonstrate the validity of the idea and identify what makes this a true opportunity.

Please consider following while answering the given questions.

Construct a succinct statement indicating the product or service and its purpose

Identifies the consumer need

Statement includes demographic and psychographic information

Indicates the target market(s)

identifies business viability from social and financial perspective

Provides convincing evidence of the potential for business growth.

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