Bill Young believes that because his employees were not responsible for the 9/11 attacks, they should not have to suffer loss of income as a consequence

1.    Bill Young believes that because his employees were not responsible for the 9/11 attacks, they should not have to suffer loss of income as a consequence. Businesses are always subject to economic forces over which they have little or no control.  Should the business response to something like the 9/11 attacks be any different from the response to “normal” fluctuations in the business cycle?  If so, why and how?  If not, why not?  How does the example set by Aaron Feuerstein influence your decision?

2.    Bill Young has adopted a practice of sharing as much financial information with his employees as possible. How does the existence of a financial crisis affect the wisdom of such a strategy?  How much information do you share with employees about the financial condition of the company?  Do you tell them everything or do you sugar coat the numbers to give them hope?

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3.    The case cites a request from the director of marketing research at one of MTI’s client firms. He was afraid of losing his job because he did not have any projects to work on and proposed that MTI start a telephone survey of consumer buying habits, and requested that the contract be back dated to September 5th.  What do you say to the client?

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