Analyze the data provided

Overview: For Milestone Three, you will analyze the data provided for your problem using descriptive and inferential statistics. The data sets can be found in the
given case study for your final project, Maruti Suzuki India: Defending Market Leadership in the A-Segment, within the Exhibit section. You will explain the
meaning of the results of your data analysis in practical terms and consider the ethics of analyzing data to ensure it is fair, objective, and scholarly. Please keep in
mind that the following data sets are quantitative: Exhibit 2, Exhibit 3, Exhibit 4, Exhibit 6, Exhibit 7, Exhibit 10 and Exhibit 11.
Using all of your research and your data analysis, you will develop the concluding section of your research report: conclusions and recommendations for action.
Prompt: After you have collected your data, analyze it using descriptive and inferential statistics. Based on your research and analysis, develop
recommendations to address the research problem.
Specifically the following critical elements must be addressed:
Data Analysis:
A. Accurately analyze the data using the appropriate descriptive statistics.
B. Construct appropriate tables or graphs to accurately display the results of the data analysis. Include explanations of the meaning of the
information presented.
C. Accurately analyze the data using the appropriate inferential statistics. Be sure to include the output.
D. Explain the meaning of the results of your data analysis in practical terms (e.g., what were the results? What results were expected? What
results were unexpected? What results were unsettling?).
E. Discuss the ethics of analyzing data to ensure it is fair, objective, and scholarly. What safeguards did you put in place to ensure the integrity of
the study?
Conclusions and Recommendations for Action:
A. Summarize your research findings succinctly for stakeholders.
B. Explain how the research problem can be addressed by incorporating the results from your literature review and data analysis. In other words,
what do you now know about your research problem that you did not know or understand before?
C. Based on the conclusion, make recommendations to address the research problem that are actionable, feasible, and realistic.
D. Recommend appropriate strategies for handling any potential questions and concerns of stakeholders.
E. Based on your study, make appropriate recommendations for additional research that would improve the organization’s effectiveness.

Rubric
Guidelines for Submission: Your milestone must be submitted as a 5- to 7-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and at least three sources cited in APA format.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Data Analysis:
Descriptive Statistics
Accurately analyzes the data
using appropriate descriptive
statistics
Analyzes the data using
appropriate descriptive
statistics, but analysis is cursory
or contains inaccuracies
Does not analyze the data using
appropriate descriptive statistics
10
Data Analysis: Tables
or Graphs
Constructs appropriate tables or
graphs that accurately display
the noteworthy variables with
explanations of the meaning of
the information presented
Constructs appropriate tables or
graphs to display the results of
the data analysis, but some
tables or graphs are unclear or
contain inaccuracies or lack
explanation of the meaning of
the information presented
Does not construct appropriate
tables or graphs to display the
results of the data analysis
10
Data Analysis:
Inferential Statistics
Accurately analyzes the data
using appropriate inferential
statistics, including the output
Analyzes the data using
appropriate inferential statistics,
but analysis is cursory, contains
inaccuracies, or does not include
the output
Does not analyze the data using
appropriate inferential statistics
10
Data Analysis:
Meaning of the
Results
Explains the meaning of the
results of the data analysis in
practical terms
Explains the meaning of the
results of the data analysis, but
explanation is cursory, contains
inaccuracies, or is not in
practical terms
Does not explain the meaning of
the results of the data analysis
10
Data Analysis: Ethics
of Analyzing Data
Discusses the ethics of analyzing
data to ensure it is fair,
objective, and scholarly as well
as safeguards put in place to
ensure the integrity of the study
Discusses the ethics of analyzing
data to ensure it is fair,
objective, and scholarly, but
discussion is cursory, contains
inaccuracies, or does not include
safeguards put in place to
ensure the integrity of the study
Does not discuss the ethics of
analyzing data to ensure it is
fair, objective, and scholarly
10
Conclusions and
Recommendations for
Action: Research
Findings
Summarizes research findings
succinctly for stakeholders
Summarizes research findings
for stakeholders, but summary is
too comprehensive or lacks
clarity
Does not summarize research
findings for stakeholders
9

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Conclusions and
Recommendations for
Action: Research
Problem
Explains how the research
problem can be addressed by
incorporating results from the
literature review and data
analysis
Explains how the research
problem can be addressed by
incorporating results from the
literature review and data
analysis, but explanation is
cursory or illogical
Does not explain how the
research problem can be
addressed
9
Conclusions and
Recommendations for
Action:
Recommendations
Makes recommendations to
address the research problem
that are actionable, feasible, and
realistic based on the conclusion
Makes recommendations to
address the research problem,
but they are not all actionable,
feasible, and/or realistic or
based on the conclusion
Does not make
recommendations to address
the research problem
9
Conclusions and
Recommendations for
Action: Questions and
Concerns of
Stakeholders
Recommends appropriate
strategies for handling any
potential questions and
concerns of stakeholders
Recommends strategies for
handling any potential questions
and concerns of stakeholders,
but not all recommendations
are appropriate
Does not recommend strategies
for handling any potential
questions and concerns of
stakeholders
9
Conclusions and
Recommendations for
Action: Additional
Research
Makes appropriate
recommendations for additional
research that would improve the
organization’s effectiveness
Makes recommendations for
additional research that would
improve the organization’s
effectiveness, but not all
recommendations are
appropriate
Does not make
recommendations for additional
research that would improve the
organization’s effectiveness
9
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5
Total 100%

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