After reviewing the essential concepts, readings, and cases for 3.1, 3.2, and 3.3 complete the following steps:

  1. Read the Tesla Case Study & watch the video at the end of these instructions. 
  2. Clearly define the scenario.
    • Write a summary of the case and state the key issues involved.
    • What are Tesla’s strengths, weaknesses, opportunities, and threats?
    • What questions must Tesla answer prior to implementing their marketing plan?
  3. Select the criteria.
    • What factors must be considered while analyzing the business problem?
    • What tangible evidence can be used to analyze the scenario? What quantitative metrics can be used?
    • What specific criteria should be used to evaluate the scenario? Provide rationale for your assumptions?
    • Prioritize the criteria based on their relative importance to this specific case. Provide the rationale for your assumptions.
  4. Evaluate the case.
    • Look at the case evidence as it relates to each criterion and describe three marketing strategies that could be used in China.
    • Using a table, illustrate how each strategy ranks using the criteria that was established in step 3.
    • Describe the strengths and weaknesses of each strategy.
    • Analyze how the Electric Vehicle market in China reflects the elements of Porter’s 5 Field Analysis.
    • Rank each strategy based on your findings and analysis.
  5. Make a recommendation.
    • Provide a recommendation for Tesla on how it can become a major player in the Chinese EV market. The recommendation should include:
      • SMART goals,
      • A description of the critical success factors, and
      • A brief implementation sequence.

Requirements:

  • APA format, including in-text citations, cover page, and reference page
  • 12 point font, double spaced
  • Five to seven pages, including cover page

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After reviewing the essential concepts, readings, and cases for 3.1, 3.2, and 3.3 complete the following steps:
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